For category experts

You know how a category is really bought. We would like to hear it.

ProcureVenn helps PE-owned companies see where the margin is in their business. Where a case needs an outside view, we hear from people who have actually bought or run the category: a short, paid interview, written for you, taken when it suits you.

At a glance

Format
AI-moderated interview, or a call with one of us
Length
About thirty minutes, once
When
On your schedule; stop and resume
Guide
Written for your category and background
Fee
Agreed before we speak, paid after
Confidential
Never your employer’s information

Who is asking

Two founders, both named here and both checkable. An email from a firm you have not heard of, offering money for a conversation, deserves suspicion: check us out here first.

Jim Williams

Jim Williams

Co-founder

Fifteen years as a leader in McKinsey’s procurement practice.

LinkedIn: Jim Williams
Trevor McCaw

Trevor McCaw

Co-founder

Former medical-device CEO and four-time founder.

LinkedIn: Trevor McCaw

What the interview is

Short, on your schedule, and written for you.

  1. 1

    Tell us your category

    Write to us with the category you know and where you bought or ran it. If it matches work we have now, we come back with the details and the fee before anything else.

  2. 2

    We write a guide for you

    Every interview guide is written for the person taking it: your category, your role, your background. You skip the basics and go straight to what you know.

  3. 3

    Take it on your schedule

    An AI-moderated interview, about thirty minutes, once. Start when you are free, stop and pick it up later. Would rather talk to a person? One of us will do it on a video call.

Why it is worth your time

You are paid

The fee is agreed with you before we speak, and paid after the interview. It is the same whether the AI or one of us runs it.

Your time is respected

Nobody is watching a clock, cutting you off, or steering you toward the answer they came for. The follow-up questions come from what you said.

What you know gets used

We ask the few people who have actually bought or run a category. Your judgment shapes real decisions about where a company’s money goes.

How you are paid

The fee is agreed before we speak and paid after the interview. It is fixed for a completed, good-faith interview; if an interview is clearly incomplete we say so and offer a short follow-up before anything is withheld.

Why the interview is AI-moderated

It is mostly in your favour:

  • It runs when you are free, not when we are. You can stop and pick it up later.
  • The guide is written for you, so you are not asked what you already know is basic.
  • Less bias: no leading questions, and no interviewer to please.

We tell you before you start whether yours is run by the AI or by one of us. The fee is identical, and if you would rather talk to a person, say so.

What we will never do
  • Ask you for money, for any reason.
  • Ask for bank details, card numbers, a national insurance or social security number, or a password, by email or in the interview.
  • Sell you anything. There is no course, subscription or membership at the end of this.

Confidentiality

What you tell us, and what happens to it.

  • Your judgment, not your employer’s documents

    We never ask for anything confidential to a current or past employer, and we end a conversation that heads there.

  • Combined, not quoted

    What you tell us goes into our analysis alongside what others in the same category said. Our client sees the conclusion, not a transcript with your name on it.

  • Nothing attributed without asking

    Nothing is attributed to you or your employer without asking you first, and your contact details go nowhere.

Still not sure? Good.

Here is how to check us.

Look us up

Both founders are above, with their LinkedIn profiles. Those careers are checkable, and they are the same two people you will deal with.

Ask for a call first

Say so when you write and one of us will get on a short video call before you agree to anything.

Write to a human

hello@procurevenn.com reaches us both. We write from procurevenn.com and procurevenn.net. Anything else was not us.

Know a category well? Tell us which one.

Write to hello@procurevenn.com with the category and where you bought or ran it. Would rather not take part? Say no and you will not hear from us about it again.